You’ve optimized your prices, created a quality product, and trained your employees to provide great customer service. But, are you doing enough to provide a knockout customer experience? It’s the little things you do that can make your customers feel truly valued and excited to come back to do business with you again.

Say Thank You. Saying “Thank you” is a relationship-building exercise. Your customers make a choice each time they do business with you, so acknowledge their role and the value they bring to your company. A little sincere appreciation goes a long way.

Have Fun. Smiles and laughs release happy endorphins that feed your customers’ satisfaction. Have fun and make the experience enjoyable for everyone involved. Joking, smiling, and being genuine will help build a positive relationship.

Follow Through. Do what you say you’re going to do. When you make a promise to your customer, follow through on it. You’ll build a reputation as a trustworthy company.

Be a Resource. You have tremendous expertise to offer your customers. The more you demonstrate it, the more your customers will turn to you for your perspective. They’ll see your value and learn to trust you as an industry expert.